From a very young age I have loved fashion. As soon as I was old enough I worked in retail stores and loved seeing how different clothes transformed the way people looked and felt. I spent my teens working in Benetton helping ladies put outfits together and looking back this is where my styling journey really began. My passion for fashion grew from there and I’ve been styling myself and others ever since.
The fashion gene was strong in my family too. My mum was a very talented dressmaker, and we would often look through magazines together, choosing outfits I liked which she would then make for me. How lucky was I! She taught me the importance of great fit and this is something that carries through into my own work with ladies today.
When I found myself working in corporate, I noticed the connection again between how we dress and how we feel, and the difference a strong visual identity can make. I met so many women struggling with their clothes and self-esteem, so I started sharing my tips and ideas and watched their confidence grow. I knew then that this was my purpose in life, using my creative skills to help women feel good inside and out.
Family and friends were always telling me to start my own business, so I took my fashion knowledge and experience of helping real women, and re-trained as a Personal Stylist with the Alicia Kite Academy in 2008 and have never looked back!
I love working with women in midlife because I’ve been there myself and I know how easily the self-doubt can creep in at this time of life. Learning how to style yourself is liberating in so many ways and can make a huge difference to how we feel about ourselves.
Reigniting my own style gave me clarity on who I am now, and I’m on a mission to help as many other women as possible experience that confidence boost that comes from finding the right style for them.
I’d love to show you how.
Helen x
“Thoroughly enjoyed my shopping experience with Helen - it didn’t disappoint. Helen is super professional yet fun, kind and encouraging. I came away with exactly what I wanted and needed (and encouraged out of my comfort zone). Love, love, love my purchases. I am feeling much more confident in my appearance! Thank you Helen…see you next year xx”
When you look good, you feel great, but knowing where to start can be half the battle! Styling is very personal and when you find out what works for you it can be totally transformational.
With my modern styling approach, you’ll learn how to make the right clothing choices first time. No more trying on ten outfits before you leave the house or wasting money on impulse buys!
As well as helping midlife ladies navigating the menopause, I also work with ladies going through other major life changes as this is often when our confidence can take a knock.
Whether it’s divorce, illness, becoming a new mum, bereavement, redundancy, a new career or weight changes, clothing has the power to change how we feel on the inside as well as on the outside.
"Investing in yourself brings lasting benefits - boosted confidence, a simplified wardrobe, smarter spending, and timeless knowledge to help you look and feel your best every day!"
My passion is spreading the word about midlife styling, and I’ve taken part in many different events over the years and written styling columns for several magazines. If you have an idea for an event or would like to book me for a group styling session please get in touch.
Helping midlife women rediscover their style and feel confident again
© helen richardson
